December 3, 2023

Understanding Salesforce CPQ Data Model

Salesforce CPQ is a powerful tool that helps businesses streamline their sales processes by automating the configuration, pricing, and quoting of complex products and services. To take full advantage of Salesforce CPQ, it’s important to understand the underlying data model.


The Salesforce CPQ data model is a relational database that stores all the data needed to configure, price, and quote products and services. The data model is designed to be flexible and customizable, allowing businesses to tailor it to their specific needs. To make the most of CPQ, it’s essential to have a solid understanding of its underlying data model. In this article, we will delve into the key components of the Salesforce CPQ data model, exploring how they work together to streamline sales operations and enhance the quoting process.

1. Product:

At the core of the Salesforce CPQ data model is the “Product” object. It represents the goods or services that a business offers. Each product is defined by attributes such as its name, description, stock-keeping unit (SKU), and pricing information. By organizing products within Salesforce CPQ, businesses can easily track and manage their offerings.


2. Product Option:

To accommodate variations or configurations of a product, Salesforce CPQ introduces the “Product Option” object. A product option represents a specific variant or configuration of a product. For instance, if a product comes in different sizes, colours, or packages, each variation would be represented as a product option. These options are linked to the main product and may have their own pricing information, allowing for flexible quoting.


3. Product Rule:

“Product Rules” in Salesforce CPQ govern the logic behind product configurations. They define relationships between products and determine which options are available based on specific conditions. For example, if a customer selects a particular product option, a product rule can dictate that only certain compatible options should be available. Product rules streamline the configuration process by ensuring that customers can only select valid combinations of products and options.


4. Price Book:

A “Price Book” is a container for pricing information in Salesforce CPQ. It associates prices with specific products, product options, or bundles. A price book takes into account factors such as currency, quantity breaks, discounts, and custom pricing tiers. Multiple price books can exist to accommodate different pricing scenarios or customer segments, enabling businesses to offer tailored pricing to different customers.

5. Price Book Entry:

To establish the link between a product or product option and a price book, Salesforce CPQ employs “Price Book Entries.” A price book entry defines the specific price, quantity breaks, or discounts associated with a product or option within a particular price book. It allows businesses to easily manage and update pricing information across different products and price books, ensuring accurate quoting and pricing calculations.


6. Quote:

The “Quote” object plays a pivotal role in the Salesforce CPQ data model. It represents a formal proposal or estimate given to a customer. A quote includes vital details such as customer information, the products or options selected, pricing, quantities, and any applicable discounts or promotions. With Salesforce CPQ, quotes can be dynamically generated based on customer requirements and the configured products, enabling sales teams to provide accurate and timely proposals.


7. Quote Line Item:

Within a quote, each individual product or product option is represented by a “Quote Line Item.” A quote line item contains details such as the associated product or option, quantity, price, and any specific discounts applied. Multiple line items can be added to a quote to account for various products or options being quoted, making it easy to manage complex quoting scenarios.


8. Quote Template:

A “Quote Template” defines the visual layout and structure of the generated quote document. It determines how the quote appears when sent to a customer, including the design, sections, fields, and branding elements. With quote templates, businesses can maintain consistent and professional-looking quotes, enhancing their brand image and ensuring a unified customer experience.



In conclusion, the Salesforce CPQ data model provides businesses with a comprehensive and robust solution for automating the configure, price, and quote processes. By leveraging key components such as products, price books, quotes, quote line items, and more, organizations can efficiently manage and streamline their quoting and pricing workflows. The data model allows businesses to store and organize product information, pricing rules, and customer details, enabling accurate and efficient quoting. With the ability to create multiple price books and price book entries, organizations can cater to different pricing strategies and customer segments. The quote and quote line item entities enable the creation of professional and detailed quotes, capturing product information, quantities, pricing, discounts, and customizations. Additionally, the inclusion of quote templates allows for consistent and visually appealing quote documents. Discount schedules further enhance the flexibility of pricing by automating discount calculations based on predefined criteria, such as quantities or customer types. This feature empowers businesses to offer competitive pricing while maintaining control over discounts and profitability. Moreover, the data model supports the management of contracts, enabling the formalization of agreements with customers and tracking important contract details, terms, and durations.


By leveraging the Salesforce CPQ data model, businesses can streamline their quoting and pricing processes, reduce errors, improve efficiency, and ultimately enhance the overall sales experience for both the company and its customers. With its flexibility and scalability, Salesforce CPQ empowers organizations to optimize their sales operations and drive revenue growth.


– Summary written by Meshach Dimka

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