Types of Salesforce Clouds and their Features

Salesforce is a collection of tools and services designed to serve different functions. The platform enables businesses to integrate process automation into their operations and design streamlined workflows.

Continue reading to find out more about the various Salesforce Clouds and how your company’s sales, marketing, and customer relationships are handled by these systems.

Salesforce has 16 different kinds of clouds. What do all these Salesforce clouds do? You’ll learn about Salesforce’s eight main clouds in this article: the Sales Cloud, Marketing Cloud, Commerce Cloud, Service Cloud, Experience Cloud, Analytics Cloud, Revenue Cloud, and Financial Service Cloud. Moreover, discover the key characteristics and purposes of the additional eight minor clouds.

MAJOR CLOUDS

1. Salesforce Sales Cloud

Sales Cloud is a Salesforce application that helps businesses sell smarter and faster by centralizing customer information, logging interactions, allowing cross-team collaboration, and automating many tasks. It centralizes all of your customer and prospect information, allowing sales teams to be more productive.

Sales Cloud, which is built on the extendable and flexible Salesforce 360° platform, enables businesses to leverage legacy systems without having to “rip and replace.” Many organizations use the Salesforce interface to present data to users from multiple back-end systems, improving efficiencies and overall user experience.

This is accomplished by tracking Contacts, Leads, Accounts, Contracts, Opportunities, Products, Pricebooks, Quotes, and Campaigns. These features are intended to aid in the management of your entire sales process. It takes your teams from order processors fumbling through manual administrative tasks and turns them into strategic advisors—which leads to more revenue for your business cloud

One of the primary reasons businesses employ Sales Cloud is to increase sales – and it works. According to Salesforce, companies using Sales Cloud register a 37% increase in win rate and a 44% increase in productivity. Other research indicates that using Sales Cloud can increase conversion rates by anywhere from 40% to 300%.

2. Salesforce Marketing Cloud

Salesforce Marketing Cloud is an omnichannel marketing automation platform that powers high-impact marketing campaigns. Marketing Cloud is built around sophisticated tools and features that help businesses understand their customers better. It enables businesses to connect with customers through personalized journeys that include advertising, web personalization, email campaigns, mobile, social media, and more.

Salesforce Marketing Cloud enables teams to plan a coordinated series of customer interactions at each stage of the customer lifecycle. These interactions can be tailored to suit consumer behavior and specific business objectives.

Salesforce Marketing Cloud provides critical insights, including but not limited to:

• The types of emails consumers are opening
• The content they are interested in
• Posts that resonate on social media
• How outreach efforts translate to website visits and other actions
• Behavioural Marketing

3. Commerce Cloud by Salesforce

Commerce Cloud is Salesforce’s comprehensive e-commerce solution for growing businesses. The platform provides everything you need to create seamless, connected e-commerce platforms that convert curious consumers into loyal customers, whether you’re a B2C, B2B, or even B2B2C company.

Commerce Cloud’s adaptable and trustworthy AI-powered automation makes shopping more engaging and enjoyable across all channels, with a focus on mobile. Furthermore, Salesforce is well-known for providing businesses with a 360-degree view of each customer. This drives customer conversions in Commerce Cloud by allowing you to personalize interactions, and the more customized (and satisfying) your clients’ experiences are, the faster you can grow revenue.

Built on the world’s number one customer relationship platform, Commerce Cloud is set up for stability and scalability. The platform provides your team with everything they need to easily coordinate order management, digital sales, predictive intelligence, and point-of-sales functionality. Salesforce is all about connectivity, so every e-commerce transaction is more profitable because it feeds into the entire Salesforce ecosystem, and smart businesses leverage that data to grow.

4. Salesforce Service Cloud

Salesforce Service Cloud is a business intelligence system that has proven through numerous success stories around the world that it is one of the best technologies for propelling businesses to the top. Exceptional customer service is one of the pillars of any organization’s healthy growth and development. In today’s difficult economic and competitive market, sales executives, salespeople, and customer service representatives must collaborate to differentiate themselves from their competitors through products, pricing, and service.

Service Cloud is a comprehensive customer service system designed to assist customers at any time and in any location via phone, email, social media, chat, and self-help pages or communities.

Customer support can be made smarter, quicker, and more personalized with this Salesforce service cloud solution. The application also measures key performance indicators and analyses service metrics. Users can improve the customer experience in every connection using Service Cloud, making it easier for the team to provide individualized attention across any channel.

5. Salesforce Experience Cloud

Salesforce Experience Cloud is an integrated platform that allows you to create online communities and establish a point of contact with customers, partners, or employees. In other words, using Experience Cloud, your company can create a personalized corporate virtual space that reflects the company’s style. It also provides the option of digitizing business processes in line with today’s contactless alternatives.

This was accomplished by combining features such as Experience Builder, Salesforce CMS, Mobile Publisher, and the Salesforce suite of web applications. Companies can use these to easily create and deliver personalized content, websites, portals, mobile applications, and storefronts.

 

6. Salesforce Analytics Cloud

Salesforce Analytics Cloud, also known as Wave Analytics, is a cloud-based business intelligence (BI) system that provides an interactive platform for accessing and sharing business trends. The software provides data insights and aids in the discovery of new business opportunities.

Analytics Cloud enables businesses to analyze critical sales and service-specific data, generate business-relevant insights, and make informed decisions. The application integrates with other Salesforce products, such as Salesforce CRM, to share contact information and data insights across applications. The solution provides a contextual dashboard from which employees and partners can view data insights. The dashboard can also

be used to track and monitor critical business metrics and KPIs. Using the one-click feature, users can generate slides and presentations with data visuals and key points.

7. Salesforce Revenue Cloud

Salesforce Revenue Cloud combines a number of existing Salesforce products, including Salesforce CPQ & Billing, to support and enable a more robust sales engine, including subscriptions, recurring revenue, and consumption-based models.

Revenue Cloud enables organizations to take a unified approach to sales, operations, and finance by providing a structured sales process that leads to revenue compliance and downstream automation. Revenue Cloud enables businesses to conduct the following transactions, bringing the customer and revenue lifecycles closer together:

• Incorporate a variety of sales motions, such as direct/assisted sales, partner sales, self-service/commerce, and industry-specific sales (e.g. telecommunications, insurance, and energy)
• Product bundling and complicated order configuration
• Create invoices from a variety of sources.
• Obtain payment
• Collection management and dunning
• Reduce your financial risk and paperwork.

8. Financial Service Cloud

financial service provided by salesforce Allows your financial institution or bank to create personalized experiences that foster customer loyalty and trust. It offers financial advisor software and much more to provide integrated Service, Sales, and Marketing solutions that help break down data silos. It is also developing more customized and consistent customer experiences across all departments and communication channels.

Salesforce Financial Services Cloud is a platform that serves as a one-stop shop for your Financial Services team. It provides real-time access to critical data, meaningful insights into every stage of the Customer Lifecycle, and visibility into unique Customer Journeys. Salesforce Financial Services Cloud can assist your Financial Services Enterprise in dealing with any challenge.

MINOR CLOUDS

Salesforce provides nine additional clouds tailored to specific applications and industries. These clouds are intended to help various types of businesses and organizations.

These additional clouds are as follows:

9. Salesforce Integration Cloud,

which gives large enterprises a unified view of their customer’s data.

10. Salesforce App Cloud, which allows you to manage apps, users, and events.

11. Salesforce IoT Cloud, which converts raw data from connected smart devices into useful customer data.

12. Salesforce Manufacturing Cloud, which offers a CRM solution for manufacturers.

13. Salesforce Education Cloud is used by educational institutions to manage recruitment, admissions, institution operations, and the student experience.

14. Salesforce Nonprofit Cloud, which manages donors, fundraising, and other nonprofit operations.

15. Salesforce Health Cloud, which allows healthcare organizations to consolidate patient, medical, and benefits data.

16. Salesforce Vaccine Cloud, a new cloud for managing COVID vaccine administration, vaccine status, and test results

Written by Meshach Dimka