Transforming Telserve’s Sales & Marketing with Salesforce
About Client
Client Name
Telserve
Client Industry
Telecommunication
Company Overview
Telserve is a provider of telecommunications services specifically for businesses, offering business mobile contracts, mobile device management, cloud voice, and connectivity services.
The company aims to help businesses scale their communication infrastructure, improve operational efficiency, and reduce costs through these services
The Problem
From our first meeting with Telserve, it became clear that their existing CRM system could not keep up with the demands of a growing and maturing sales team. It also fell short in supporting the marketing team’s aspirations for outbound digital marketing and event management.
Key challenges included:
Lack of visibility into marketing activity and ROI. No clear view of the current sales pipeline. Inability to accurately forecast future sales.
Our Solution
A comprehensive digital transformation strategy that addressed every aspect of our Client's operational challenges
We implemented a tailored Salesforce solution combining Sales Cloud and Pardot to address both sales and marketing challenges.
For the sales team, we introduced a structured sales process — from initial enquiry through to Closed Won Opportunities — improving deal management and driving more closed business.
For the marketing team, Pardot enabled tracking and automation of campaigns, providing detailed engagement insights and segmentation. With a fully integrated CRM and marketing automation tool, Telserve can now deliver the right messages to the right customers at the right time.
The Result
Measurable impact across all key performance indicators, delivering exceptional value and sustainable growth
Salesforce Product Implemented:
- Sales Cloud
- Service Cloud
- Marketing Cloud
- Commerce Cloud
- Salesforce Platform
- Reports & Dashboards
- Salesforce Pardot
